Certificate of achievement
This Business Marketing Certificate of Achievement is designed to prepare students to be successful in the dynamic, creative, and fast-paced field of marketing. Students have the flexibility of choosing elective classes that meet their personal goals in their marketing education. The certificate of achievement can be used to upgrade marketing skills for professionals already working in marketing positions or to develop new skills for those students wanting to explore marketing careers. This comprehensive program can prepare students to be effective in a variety of marketing careers including: sales and sales management, retail management, advertising, promotion, consumer behavior research, customer service, and small business marketing.
Student Learning Outcomes (SLO)
- Analyze a business situation by conducting a SWOT analysis (strengths, weaknesses, opportunities and threats) and utilize the outcomes to make business decisions.
- Create a marketing plan that explains the marketing mix and defines the appropriate target market.
- Given a business marketing situation, identify the most profitable segments of the market, define the logical target market, and describe how the business of product will be positioned.
To acquire the Certificate of Achievement in Business Marketing, it is necessary to complete the following courses: