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Business Marketing



The Associate of Science Degree in Business Marketing is designed to prepare students to be successful in the dynamic, creative, and fast-paced field of marketing. Students have the flexibility of choosing elective classes that meet their personal goals in their marketing education.

Student Learning Outcomes (SLO)
  • Analyze a business situation by conducting a SWOT analysis (strengths, weaknesses, opportunities and threats) and utilize the outcomes to make business decisions.
  • Create a marketing plan that explains the marketing mix and defines the appropriate target market.
  • Given a business marketing situation, identify the most profitable segments of the market, define the logical target market, and describe how the business of product will be positioned.

To acquire the Associate of Science Degree in Business Marketing, it is necessary to complete the graduation requirements of the college along with the following:

Major Advising Sheet: Business Marketing 20-21

NOTE: Students interested in transferring as Business majors should consult with a counselor for appropriate general education & major preparation counseling.